PHILOSOPHY

The goal isn’t to just get by.
The goal is to live actively, age gracefully, and flourish.
We are inspired by quality food’s ability to heal versus poor quality food’s guarantee to hinder. We started Hu to help people get back to eating, living, and thriving like humans. This is how we Get Back To Human:

Jordan Brown
Co-Founder +
CEO
Jessica Karp
Co-Founder +
COS (Chief of Stuff)

How Did We Get To Hu?

Our journey to “Get Back To Human” started where many people are today: a bit groggy, run-down, and over-caffeinated. Even though we were living a “healthy” lifestyle - no junk food, some exercise, and some label reading - we weren’t really thriving. So Jordan, our co-founder and corporate defector (he didn’t come from the food industry, but he’s in deep now), immersed himself in all things food: the gut-brain connection, systemic inflammation, the impact of certain foods and additives on our health, and where potentially harmful things are hiding in our food supply.

First, he cut gluten. In just a few days, an annoying skin condition he had dealt with for years completely disappeared. He was hooked. Second, he went primal. In addition to kicking gluten to the curb, gone were soy, cane sugar, cheap "vegetable" oils and canola oil, poor-quality meats and fish, grains, and dairy. He became sharper, leaner, more focused - he felt incredible. Third, Jordan started asking questions at his favorite restaurants like, “What kind of oil do you cook in?” and “What is the beef on your menu fed on the farms?” When even “healthy” restaurants couldn’t give him good answers, he called Jess. Together, they founded the restaurant (and chocolate line) they wished had existed. Now it does.

 

Welcome to Hu, where we’re Getting Back To Human by creating food for humans.

To see how, take a look at our list of “What We Do” and “What We Don’t.”


Feel Better than "Fine"

Our journey started with asking questions about our food, which lead us down a crazy rabbit hole of health and wellness discovery. We decided to cut through the clutter and focus on 6 simple things to get back to human:

UNPROCESS Find out what's really in your food. Decrease the burden on your body. No weird ingredients. The more unadulterated, the better.
MOVE Move your body. Move often. Maximize natural, functional movements.
EXPERIMENT Try different diets, exercises, and routines. Add, eliminate, and reintroduce. Discover what makes you flourish.
SLEEP

Put down the phone.
Make the room dark and cold.
Sleep more.

PLAY

Reclaim recess.
Take breaks.
Declutter your mind.
Reset.

LAUGH You are a member of one of the few species that laughs. So do it. A lot. And don't forget to laugh at yourself.