How Did We Get To ?
Our journey to “Get Back To Human” started where many people are today: a bit groggy, run-down, and over-caffeinated. Even though we were living a “healthy” lifestyle - no junk food, some exercise, and some label reading - we weren’t really thriving. So Jordan, our co-founder and corporate defector (he didn’t come from the food industry, but he’s in deep now), immersed himself in all things food: the gut-brain connection, systemic inflammation, the impact of certain foods and additives on our health, and how to use simpler ingredients to replace more complex, industrial ones.
First, he cut gluten. In just a few days, an annoying skin condition he had dealt with for years completely disappeared. He was hooked. Second, he went primal (a similar concept to paleo). In addition to kicking gluten to the curb, gone were soy, cane sugar, cheap "vegetable" oils and canola oil, poor-quality meats and fish, grains, and dairy. He became sharper, leaner, more focused - he felt incredible. Third, Jordan started asking questions at his favorite restaurants like, “What kind of oil do you cook in?” and “What is the beef on your menu fed on the farms?” When even “healthy” restaurants couldn’t give him good answers, he called Jessica and her husband, Jason. Together, they founded the restaurant (and chocolate line) they wished had existed. Now it does.
Welcome to Hu, where we’re Getting Back To Human by creating food for humans.
To see how, take a look at our list of “What We Do” and “What We Don’t.”
Feel Better than "Fine"
Our journey started with asking questions about our food, which lead us down a crazy rabbit hole of health and wellness discovery. We decided to cut through the clutter and focus on 6 simple things to get back to human:
Put down the phone.
Make the room dark and cold.
Declutter your mind.