Fairtrade at        

From bean to bar

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Fairtrade at        

We’re committed to sweetening the deal

Founded with a mission to unite simple ingredients and unbeatable taste, Hu prioritizes not only those enjoying their products but also better supporting the livelihoods of the farmers that grow the ingredients we source to make our products.

Fairtrade standards

As a proud partner of Fairtrade, Hu sources 100% of its cocoa, coconut sugar, cashews, vanilla, and quinoa on Fairtrade terms. As values driven brand, we put Humanity at the forefront of everything we do to help create a positive impact for all of our fellow humans from growers to eaters.

What does Fairtrade mean?
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Being certified Fairtrade means farming organizations are able to earn at least the Fairtrade minimum price, which acts as a safeguard for when market prices drop. In addition, farmers receive a Fairtrade Premium, which certified producer organizations democratically reinvest into projects of their choosing, such as training & development programs or resources to improve their farms & communities. 41% of Fairtrade cocoa premium globally goes to improving production practices.
Why is Fairtrade important to Hu?
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As values driven brand, we put Humanity at the forefront of everything we do to help create a positive impact for all of our fellow humans from growers to eaters. In keeping with this core value, we are proud to say that 100% of our chocolate products are certified Organic & Fairtrade. Hu remains committed to sourcing simple and responsible ingredients to help elevate the health, welfare, and happiness of all humans.
Who is Fairtrade America?
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Fairtrade America is the independent, third-party organization that works with nearly 2 million farmers and workers in the Global South. They work to secure decent working conditions, fair prices and better terms of trade so that producers can thrive and live.

A Hu trip of a lifetime

In 2024, members of the Hu team traveled to Sierra Leone to meet many of these farmers and visit communities within their cooperatives.

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Members of the Agri-Leone Cooperative Society and the Hu team walk towards a farmer's plot for a cocoa harvesting demonstration

Unwrapping the bar

In that trip, our team learned quite a lot, but one of the core takeaways was just how positive an impact Fairtrade can have on the farmers that take part in Fairtrade. Through the use of the Fairtrade Premiums, we saw examples of cooperatives working to strengthen social bonds across villages through the building of shared community spaces, investing in health & wellbeing through creating private spaces for expecting mothers, and fortifying their businesses through collective seedling nurseries and solar drying facilities.
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Community members of Nyandeyama Village in the Kenema district waving goodbye after graciously hosting the Hu team for the day.

The future is fair

We saw firsthand how Fairtrade’s approach aims to empower famers and workers in support of more secure livelihoods. As a values-driven brand, we remain committed to sourcing simple and responsible ingredients in partnership with Fairtrade.

CAMPAIGN HIGHLIGHT

Fairtrade Month is for You

We are shoppers, grocers, brands and farmers. We come together in the choices we make so that the people who grow our food get a fairer deal for their work. Together, we’re making equitable the new normal — because fairness should never be optional.

This October, Hu joins Fairtrade America to honor and celebrate one of the cocoa farmers who has made an impact within their community.

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Photo provided by Fairtrade Africa

Meet the farmer

Aminata Sannoh is a leader in her community of Tomaju village, in the Malegohun Chiefdom in Eastern Sierra Leone. As a local chief, and a member of Munafa cocoa cooperative, she represents local women and advocates for their access to land for cocoa farming.

Like many women cocoa farmers in Sierra Leone, Aminata has persevered through some structural barriers that can make it difficult for women to purchase land. Her first personal plot was given to her by her father. 

The prices farmers earn for their cocoa crops have vastly improved compared to what her parents received, says Sannoh. She partially attributes this to Fairtrade’s impact in the region. Training and material support provided by Fairtrade or purchased through the cooperative using Fairtrade Premium funds have improved production volume and quality. 

Indulgent. Simple. Chocolate.

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