Typography

Fonts

  • Aa Zz

    Beatrice Bold
  • Aa Zz

    Beatrice Medium
  • Aa Zz

    Beatrice Regular

Desktop (>1024PX)

H1 Beatrice Bold

Simple ingredients, unbeatable taste

Font Size: 30px
Line-Height: 40px
Letter-Spacing: 0.5px
Color: #1B1B1B

H2 Beatrice Bold

Subtotal | $109.40

Font Size: 20px
Line-Height: 30px
Letter-Spacing: 0.5px
Color: #1B1B1B

H3 Beatrice Medium

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Font Size: 12px
Line-Height: 22px
Letter-Spacing: 0px
Color: #1B1B1B

Body
Beatrice Regular

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut ut magna urna. Vivamus vel magna dignissim ligula eleifend condimentum nec eget mauris. Suspendisse ac quam eleifend urna viverra posuere sodales in ligula. This is a link Nulla placerat sagittis tempor. Nunc finibus, sem vel accumsan lobortis, augue libero molestie leo, eu sagittis quam dolor quis dolor. Praesent volutpat neque sed rhoncus pharetra. Maecenas ac nisi fringilla, viverra elit quis, sodales arcu.

  • This is
  • an “unordered”
  • bulleted
  • list
  1. This is
  2. an “unordered”
  3. bulleted
  4. list

For ol, ul, space between list items is 175%

Font Size: 12px
Line-Height: 20px
Color: #1B1B1B

Small Body
Beatrice Regular

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Font Size: 10px
Line-Height: 12px
Color: #000

Callout
Beatrice Bold

back to human

Font Size: 60px
Line-Height: 70px
Color: #1B1B1B

02-Colors

Primary Colors

  • BLACK
    #000000
  • WHITE
    #FFFFFF
  • BACKGROUND GREY
    #F6F5F3
  • Hu YELLOW
    #FDBD4C

Product Colors

  • Mint
    #54CE82
  • Almond butter
    #FE8E3E
  • vanilla crunch
    #F6F5F3
  • raspberry
    #F4BC49
  • Hazelnut butter
    #B3D460

Fucntional Colors

  • SUCCESS
    #007A30
  • FAILURE
    #E40000

DIVIDERS / LINES

#8D8D8D, Opacity 20%, 1PX

Typography

Black is the main text color for the majority of typography.

BLACK TEXT
#1B1B1B

Gray is used when text should not be as prominent and is mostly disclaimer info.

GRAY TEXT
#4D4D4D

Error Red is used for error messages on forms and fields

ERROR RED
#E00000

03 – UI ELEMENTS

Primary BTN

PDP BTN

Quick Checkout

Checkbox

Select Quantity: 4 pack

Default State
Border 1px #EAEEEF

RADIO BTN

Default State
Border 1px #EAEEEF

Input field

Default State
Label Text: #000 @ 50% Opacity

Dropdowns

Focus State
1px outline, #929292