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Jordan Brown
Co-Founder +
CEO

How I Get Back To Human: EXPERIMENT:I’m always cutting and adding back different ingredients to my diet to see how it affects me – and to see how little exercise I can get away with (with the same or better results) based on these dietary tweaks.  This was a major impetus for Hu’s creation.  I’m fascinated by how quickly I can find out how certain foods either hinder or help me – physically and psychologically.  If you just pay attention, you learn fast what makes your unique body tick.  And once you figure it out, the excitement and positive results lead to good, sustainable habits.  I urge people to never knock another person’s diet until they try it out for themselves.  For...

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Jessica Karp
Co-Founder +
COS (Chief of Stuff)

How I Get Back To Human: EXPERIMENT:I was a low-fat, low-calorie junkie. At first, I was reluctant to eat like my brother, Jordan - removing processed foods, eliminating gluten, etc. But once I started eating clean, REAL food, everything changed. I felt great. But I also like to be balanced: eating completely unprocessed and gluten/grain/dairy-free 80-90% of the time and allowing myself to enjoy that other 10-20% without guilt. I also experiment with intermittent fasting. UNPROCESS:I eat at Hu. MOVE:I exercise 4-5 (sometimes 6) days per week, but I mix it up because it needs to be fun! Tennis, yoga, running, functional movements, and jumping all over the place. Also I try to walk and take the stairs as much...

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