NO Unverified “Natural Flavors”


NO Unverified “Natural Flavors”

THE ISSUE:
One Of The Most Deceiving Ingredients On Any Package.

What is “natural flavor?” Often, it’s highly-processed ingredients and can be used as a catchall to represent things like MSG, modified cornstarch, soy lecithin, and GMO ingredients.


HU’s APPROACH:
No Use Of Unverified "Natural Flavor" Ingredients.

We do not use any ingredients with “Natural Flavors” or permit any 3rd party products with “Natural Flavors” as ingredients, as it is often too difficult to find out what the ingredient contains.

The only exception to this rule is if a product is USDA-Certified Organic and/or the supplier has explicitly indicated the components of the “Natural Flavor” ingredient, ensuring it is compliant.