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OUR ETHOS

The Pre-Industrial Standard

Before industry, food was minimally processed and nourishing. Demand ingredients with that same pre-industrial standard. Humans evolved to eat whole foods that exist in nature, not ingredients made in labs. If you don't recognize an ingredient, there's a good chance your body won't either.

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All our products are:

Gluten-Free
Vegan
Paleo
Non-GMO
Kosher

hu exclusive

Build A Bundle

Shop from an exclusive assortment of products to create your own unique pack.

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GRAB A BITE AT HU KITCHEN

Visit our flagship store and restaurant located in the heart of Union Square.

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Finally, no refined starches

Our grain-free crackers are a unique blend of almond, whole cassava, and coconut flour.

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