Hu Kitchen

This has been an incredible journey of discovery for us. We have met so many extraordinary people along the way and have made some wonderful friends trying to determine the best way for modern human beings to eat. As we’ve said before, we’re not experts; we are normal people who simply got fed up with the confusion of the food industry and what the conventional wisdom dictates we should eat. We had expert guidance all along the way, and we want to acknowledge the folks who have inspired us, taught us, and kept the rudder straight.

John Durant

John Durant is author of The Paleo Manifesto: Ancient Wisdom for Lifelong Health and is a leader of the ancestral health movement.

“Hu Kitchen is the single best restaurant in New York City for those who eat paleo/primal. I had to pinch myself when I learned they cook with coconut oil, not canola oil. Is this heaven? No, it’s Hu Kitchen.”

John Durant studied evolutionary psychology at Harvard prior to founding Paleo NYC, the largest and one of the earliest paleo groups in the world. He has been featured in the New York Times and interviewed on The Colbert Report. He blogs at

Joe Cross

Joe Cross is the founder of Reboot Your Life, a company dedicated to helping people reclaim their health and vitality by consuming more fruits and vegetables.

“When the team at Hu explained their idea to me, I was blown away. They have made an incredible commitment to unprocessed, non-industrialized foods – zero cane-sugar, a 99% gluten-free menu, grass fed meats –  and they are really walking their talk. It’s great to find a spot where everyone from raw foodies to meat-eaters to juice junkies like me can get something delicious to eat. If you want to find me when I’m in NY, it’s a safe bet I’ll be at Hu. Just look for the happy Aussie chugging a green juice.”

Joe Cross is the founder of Reboot Your Life, a company dedicated to helping people reclaim their health and vitality by consuming more fruits and vegetables. His personal story of transformation was chronicled in the documentary Fat, Sick & Nearly Dead, which has been seen by almost 4 million people worldwide.  The film is the story of Joe’s journey (both figurative and literal) beginning with the realization that at age 40, more than 100lbs. overweight and heavily medicated for a chronic autoimmune disease, he was facing an early death. Taking matters into this own hands, Joe spends 60 days traveling across America consuming nothing but the fresh juice of fruits and vegetables, talking to average people about their relationship to food, and ultimately inspiring and leading others on the path back to health. The incredible response to screenings of the film inspired Joe to create Reboot Your Life, making the tools, information and support available to enable anyone to reclaim their wellbeing. Currently, more than a quarter of a million people are members of Reboot’s online community ( Cross has spent the past 18 months crossing the globe as a featured speaker, spreading his message of plant-based wellness to audiences eager for a solution to a growing global problem.

Pilar Gerasimo

Founding Editor of Experience Life

“Hu Kitchen has set an inspired new standard for what it means to eat healthy and live healthy. They understand that it’s not just about nutrition and dietary balance and purity. It’s about establishing a conscious, joyful, sustainable relationship with our food, and an abiding respect for where it comes from. It’s about the whole experience of eating, and being a human who eats not just to survive, but to thrive and to participate in a thriving food system. Hu is proving that healthy food can be extraordinary, exhilarating, redeeming, healing. They are proving that eating can be an act of hope, and a revolutionary act at that.”

Pilar is the founding editor of Experience Life, the country’s most progressive, best-respected healthy living publication. Their motto: Being Healthy Is a Revolutionary Act. They bypass gimmicks and hype in favor of well-researched, cutting-edge content — content that empowers readers to live their healthiest, happiest, most authentic lives even in the face of real challenges. Launched in 2001, Experience Life now reaches approximately 3 million men and women nationwide. The magazine is available on select Barnes & Noble and Whole Foods newsstands, and is also available by subscription (print and digital) at Be sure to check out their health-advocacy sister site, and their wildly popular mobile app, “101 Revolutionary Ways to Be Healthy,” and connect with them on Facebook and Twitter.

Nancy Kalish

Consultant, Health Coach, and Journalist

“There are restaurants that claim to be healthful and then there's Hu Kitchen.  It's the only place where every ingredient has been meticulously sourced.  That means you can trust that every mouthful will  be unprocessed, non-industrialized, and as healthful--and human--as food can be.  Oh yeah, and it's delicious too.  It's a higher standard of healthy, and proof of just how good food that's good for you can be.”

Nancy Kalish, CHC, is a restaurant consultant, health coach, and journalist who is passionate about teaching people that eating tasty, unprocessed foods is the real key to ending the struggle with weight and achieving optimum health.

Dr. Frank Lipman, M.D.

Acclaimed Integrative Physician and the founder and director of the Eleven Eleven Wellness Center in New York City.

“As I always tell my patients, food is information for your genes. For this reason, I couldn’t be more excited about Hu! Health begins with what we put in our bodies. I’m glad there is finally a convenient way for New Yorkers to eat superior quality, minimally-processed foods. I recommend Hu to all of my patients as a way to ‘get back to human’ with unprocessed ingredients.”

Dr. Frank Lipman is an acclaimed Integrative Physician and the founder and director of the Eleven Eleven Wellness Center in New York City. For over 20 years his personal brand of healing has helped thousands of people reclaim their vitality and recover their zest for life. Focused on sustainable wellness—instead of quick fixes—he offers patients a customized blend of Western medicine with acupuncture, nutritional counseling, vitamins and herbs, relaxation techniques, physical therapy, and bodywork. In 2010 he developed Be Well by Dr. Frank Lipman, a line of leading-edge supplements and health programs. He is the host of the new TV Wellness Series, Be Well Week, Be Well Weekend on the Reserve channel on YouTube and is the author of Revive: Stop Feeling Spent and Start Living Again and Total Renewal: 7 Key Steps to Resilience, Vitality and Long-Term Health. For more on Dr. Lipman, please visit his resourceful website or follow him on Facebook or Twitter.

Erik Owings

Owner of Mushin, a highly-acclaimed Mixed Martial Arts and CrossFit Training Facility

"Hu is the ultimate compliment to the services that I offer all of my students. I can not stress enough to people the importance of proper nutrition. Whether that student is a child or adult, a housewife or a UFC fighter, the message is always the same. You are what you eat! We live in a world saturated with misinformation about proper nutrition. Too many biased opinions with little to no solid evidence to back what they are saying, or an emphasis on profit over what's best. I will stick my flag in the ground and whole heartedly embrace Hu as a pioneer in the revolution in dietary reform. I will recommend Hu to all of my students and every person I know. Non processed food that tastes great is the key to living a fulfilled, healthy, and abundant life. Thanks Hu!"

Erik is the owner of Mushin, a Mixed Martial Arts and CrossFit training facility all under the same roof. The training at Mushin is designed to teach martial arts in a safe environment while getting people into the best shape of your life. All of the instructors are world class, and the community is a committed group of people looking to evolve and improve themselves everyday.

Tricia Williams

Executive Chef, Nutrition Educator and Chef Instructor

"Hu is a revolution that has turned healthy into pure deliciousness."

Tricia Williams is an accomplished executive chef, nutrition educator and chef instructor. She founded Food Matters NYC in 2008 to share her passion for fresh, whole, locally grown, organic, sustainable and delicious food. Over the last 15 years, Williams has left her mark on highly regarded Manhattan restaurants including The City Bakery, Home Restaurant, Isla and Olives, to name a few. Now, she and her team deliver gourmet health supportive meals to celebrities, politicians, executives and families. Williams leads clients to better food choices and ultimately healthier lifestyles.

Tricia Williams’ work has been featured nationally and regionally in media outlets such as The New York Times, W, Glamour, Bride, New York Magazine, Gotham, The Daily News and The New York Observer. Her recipes have also been published in the book, Recipes from Home. Additionally, Williams work on a column for called Junk Food Makeovers. She resides in Manhattan with her husband and their two children.